Effective on February 12, 2019.  See previous version of this Privacy Policy.

Privacy Policy

This Privacy Policy is designed to help you understand how Strada Education Network, a national 501(c)(3) nonprofit organization and the owner of the College Fair app (“College Fair”, “we”, “us” or “our”) handles your personal information when you use The College Fair. 

The College Fair is an app that students use to explore and connect with colleges and other higher educational organizations, and that these organizations use to find and contact students they may want to recruit.  To help make these connections, we share your profile information with these organizations, who may contact you to promote their schools or services.  You can learn more about how we share your information and your choices for limiting the information we share here.


What this Privacy Policy Covers

Personal Information We Collect

How We Use Your Personal Information

How We Share your Personal Information

Your Choices

Cookies and Similar Technologies

For California Residents: Your California Privacy Rights

Other Important Privacy Information

How to Contact Us

What this Privacy Policy Covers

This Privacy Policy describes how we collect, use and share personal information we collect if you visit our website at www.thecollegefair.com or any other website to which we post this privacy policy, or you are a student and use our mobile app.  We refer to our sites and mobile app as the “Services”.  This Privacy Policy does not apply to you if you use the Services through your affiliation with one of our higher educational customers.  These customers have their own policies for how they collect, use and share personal information, and our contracts with them restrict how we use the information they share with us.  You should contact your employer or the relevant College Fair customer if you have questions, concerns or requests regarding personal information that we handle on their behalf.

Personal Information We Collect

Information you give us.  Personal information we may collect from you through the Services or otherwise includes:

  • Contact information.  We may collect your contact details, such as your first and last name, address, email address, and phone number. 
  • Account information. If you use features of the Services that require a user account, you will be required to provide an email address and create a password. 
  • Demographic information.  We collect demographic information that you chose to add to your profile, such as your gender, age, birth date, race/ethnicity, and military status.
  • Educational information.   We collect educational information you may choose to add to your profile, such as the name of your high school, your education level completed, and whether you are a first generation college student.
  • Academic information.  We collect academic information you may choose to add to your profile, such as your GPA, standardized test scores
  • User generated content. We may collect content or other information that you may provide or create when you interact with the Services, such as your profile photo, saved schools, interests or preferences.
  • Payment information. If you order products through the Services, we collect your credit card or other payment card information and billing information to fulfill your order.
  • Sweepstakes and contest information.  We collect the information you provide to us when you sign up for and participate in our sweepstakes or contests. 
  • Correspondence with others.  We may collect your communications with individuals or institutions through the Services, such as your communications with College Fair coaches, representatives of institutions or other users.
  • Correspondence with us.  We may collect information about you that you provide when you use the Services’ chat features, request information from us or otherwise correspond with us.
  • Other information.  We may collect other information about you that is not specifically listed here and will use it in accordance with this Privacy Policy.

Information automatically collected.  Our servers and third party service providers may automatically record certain information about how you use the Services and the computers or devices you use to access the Services, such as your Internet Protocol (IP) address, domain name, device and browser type, operating system, Internet service provider, referring/exit pages, approximate geographic location, precise geographic location (if you consent through your device settings), mobile carrier, clickstream data, the pages or features of the Services that you browse and the time you spend on those pages or features, the frequency with which you use the Services, the links that you click on or use and other statistics.  We collect this information in server logs and by using cookies, web beacons and similar tracking technologies as described in more detail here.

Information collected from third party services  Our Services may allow you to log into the Services with your credentials to a third party service (e.g., Google).  If you connect to the Services with your third party service account, you authorize us to access and use the information that you agreed the service could provide to us based on your settings for that service.  We will access, use and share that information in accordance with this Privacy Policy.  In most cases you can use the service’s settings to revoke our access to your information in it.

Information collected from third party companies.  We may receive personal information about you from our business partners, our parent or subsidiary companies or from other third party sources.  We may combine this information with the information we have already collected through our Services and will handle it in accordance with this Privacy Policy. 

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

To operate the Services.  We use your personal information:

  • to provide, operate and improve the Services;
  • to communicate with you about the Services, including by sending you announcements, updates, security alerts, and support and administrative messages;
  • to understand your needs and interests, and personalize your experience with the Services; and
  • to respond to your requests, questions and feedback related to the Services.

To process your transactions.  We use your payment card information to process your transactions when you order products through the Services.

To administer sweepstakes and contests.  We use your personal information to administer the sweepstakes and contests in which you choose to participate in accordance with the relevant sweepstakes or contest rules.

For research and development.  We analyze use of the Services to study trends and users’ movements around the Services, gather demographic information about our user base, improve the Services and develop new products and services.

To send you marketing communications.  We may send you marketing communications but you may opt out of receiving them as described in the opt out of marketing section below.

To create anonymous data.  We may create aggregated and other anonymous data from our users’ information.  We make personal information into anonymous data by removing information that makes the data personally identifiable.  We may use this anonymous data and share it with third parties to understand and improve the Services, promote our business and for other lawful business purposes. 

For compliance, fraud prevention and safety.  We may use your personal information and share it with government officials, law enforcement or private parties, as we believe appropriate to:

  • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); 
  • protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity;
  • comply with applicable laws; court orders, subpoenas and other legal process; and requests from government authorities; and
  • where permitted by law in connection with a legal investigation.

How We Share Your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances or as described in this Privacy Policy:

Educational institutions.  We share your profile information (including the contact details, demographic information, educational information, and academic information in your profile) with colleges and universities (both nonprofit and for-profit), scholarship providers, and other nonprofit organizations with higher educational missions.  These organizations use your profile information to determine whether they may want to recruit you and to contact you to promote their schools or offer their services.  You may change your preferences to opt out of sharing your profile information with any of these organizations that you haven’t saved to your saved schools list.  Note that once you’ve saved a school or other organization to your saved schools list, it will receive an alert with your profile information and continue to have access to your profile, even if you later unsave that school/organization.

However, we do not control how these organizations handle your personal information, which is governed by their own privacy policies.  If you have questions about the educational institutions’ privacy practices, we encourage you to contact them.

Affiliates.  We may share your personal information with our parent companies, subsidiaries and affiliates for use consistent with their other applicable privacy policies.  You can learn more about Strada and our affiliates here.

Sweepstakes and contest partners.  When you participate in our sweepstakes or contests, we may share your personal information with our sweepstakes and contest partners and co-sponsors, who are identified in the relevant sweepstakes or contest rules. 

Service providers.  We may share your personal information with third party companies and individuals as needed for them to help us provide the Services or support our business activities (such as website analytics, email delivery, payment processing, marketing/advertising, IT providers, technical support, and legal and other professional advice). 

For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above

Business transfers.  We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business deal (or potential business deal) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

Your Choices

Opt out of sharing your profile.  You may change your preferences to opt out of sharing your profile information with any colleges or other educational organizations that use The College Fair that you haven’t saved to your saved schools list.  Note that once you’ve saved a school or other organization to your saved schools list, it will receive an alert with your profile information and continue to have access to your profile information, even if you later unsave that school/organization.

Opt out of marketing.  You may opt out of marketing-related emails from us by following the unsubscribe instructions in the email or by adjusting the settings in your account preferences page on the Services.  Note that opting out of emails from us will not opt you out of receiving emails from the schools or other organizations who have received your profile information.  You will need to separately opt out of receiving those organizations’ emails by following their instructions.  After you opt out of our emails you may continue to receive Services-related and other non-marketing emails from us.  Opting out of emails or other communications related to sweepstakes or contests may terminate your eligibility to participate in those sweepstakes or contests.  Be sure to check the relevant sweepstakes or contest rules before you opt out.

Opt out of text messages.  If you ask us to communicate with you via text message, such as to text you a link to where you can download the College Fair app, you can always opt out by replying “STOP” to one of the messages received.

Targeted advertising.  Some of our business partners that collect information about your activities on the Services may be members of organizations or programs that provide you with choices regarding the use of your browsing behavior for purposes of targeted advertising.  For example, you may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here.  We may work with partners that do not participate in these opt out services.

Changes to your personal information.  You may be able to review the information you provided to us and make any desired changes to such information, or to your account settings, by editing or deleting the information in your profile.  However, you may not be able to save schools or use other features if you do not provide profile information marked as required. 

Closing your account. If you wish to close your account with the Services, please send your request via email to support@thecollegefair.zendesk.com, and, if applicable, we will remove your personal information and profile from the active databases for the Services you request.  Even after deletion, your personal information may remain in our backups or archive records, and we may retain certain information relevant to the compliance, fraud prevention and safety purposes described above.  All retained personal information will continue to be subject to this Privacy Policy.

Cookies and Similar Technologies

We may allow service providers and other third parties to use cookies and similar technologies to track your browsing activity over time and across the Services and third party websites. 

What are cookies?

Cookies are small data files that are placed on your computer when you visit a site.  Cookies serve different purposes, like helping us understand how a site is being used, letting you navigate between pages efficiently, remembering your preferences and generally improving your browsing experience. 

Who places cookies on my device?

Cookies set by the site you visit are called “first party cookies”.  Cookies set by parties other than us are called “third party cookies”.   Third party cookies enable third party features or functionality within the site, such as site analytics, advertising and social media features.  The parties that set these third party cookies can recognize your computer or device both when it visits the site in question and when it visits certain other sites and/or mobile apps.  We do not control how these third parties use your information, which is subject to their own privacy policies.   

How long will cookies stay on my device?

The length of time a cookie will stay on your device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing.  Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted.

What other tracking technologies should I know about?

Cookies are not the only way to track visitors to a site or app.  The app may include third-party application software development kits (SDKs) that provide mobile performance and analytics data, bug reporting features, and application program interfaces (APIs) to third parties that help provide the Services, for social media functionality, and for marketing and advertising.

What types of cookies and similar tracking technologies does College Fair use?

We use cookies and other tracking technologies in the following categories:



Who serves the cookies

How to control them


These cookies are necessary to allow the technical operation of our sites (e.g., they enable you to move around on a website and to use its features).

College Fair

See ‘your choices’ below. 


These cookies help us understand how our Services are performing and being used. 

Mixpanel (SDK)

See ‘your choices’ below. 

Your choices

Most browsers let you remove or reject cookies.  To do this, follow the instructions in your browser settings.  Many browsers accept cookies by default until you change your settings.  Please note that if you set your browser to disable cookies, our sites may not work properly. 

For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org.  You can also opt-out of tracking through certain third-party advertising and analytics cookies by using the opt-out services provided by the Digital Advertising Alliance or Network Advertising Initiative.  College Fair is not affiliated with and is not responsible for these third party websites.

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit.  We currently do not respond to “Do Not Track” or similar signals.  To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

For more information about how we collect, use and share your information, see our Privacy Policy.

For California Residents: Your California Privacy Rights

California residents can request and obtain from us once a year and free of charge a list of all third parties to which College Fair has disclosed certain information during the preceding calendar year for the third parties’ direct marketing purposes.  If you are a California resident and want such a list, please contact us at the mailing address below.  For all requests, you must put the statement “Your California Privacy Rights” in the message field of your request, as well as your name, street address, city, state, and zip code.  Please note that we will not accept these requests by telephone, email or fax, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.

Other Important Privacy Information

Third party sites and services.  The Services may contain links to other websites and services operated by colleges, universities and other educational organizations; social networks; and other third parties.  In addition, our features, widgets or portions of the Services may be integrated on other sites and applications.  These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party.  We do not control third party websites, applications or services, and are not responsible for their actions.  Other websites and services follow different rules regarding their collection, use and sharing of your personal information.  We encourage you to read their privacy policies to learn more.

Security practices.  The security of your personal information is important to us.  We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.    If you have a user account for the Services, you are solely responsible for maintaining and protecting the confidentiality of your account username, password and other account information in your possession.

User Generated Content.  We may make available on our Services, or link to, features that allow you to share information online (for example, through messages or feedback).  Please be aware that, whenever you voluntarily disclose personal information online or to others, the information may become public and can be collected and used by others.  We have no control over, and take no responsibility for, the use, storage or dissemination of any such publicly-disclosed personal information. 

We may display user testimonials on our Services along with the user name, but we will only do so only with the user’s prior consent or, if a user is under the age of 18, a parent’s prior consent.  If you wish to update or delete your testimonial that we have displayed, you can contact us via email at support@thecollegefair.zendesk.com.

Use of Services by visitors outside of the United States.  The Services are intended for students in the United States and are not intended to be used by students in other countries.  Any information we obtain about you in connection with your use of the Services may be processed and stored in, and subject to the laws of, the United States or other countries.  Privacy laws in the locations where we process and store your personal information may not be as protective as the privacy laws in your home country.

Children.  The Services are not directed at, and we do not knowingly collect personal information from, anyone under the age of 13.    

Changes to this Privacy Policy.  We reserve the right to modify this Privacy Policy at any time.  If we make changes to this Privacy Policy, we will post them on the Services and indicate the effective date of the change.  If we make material changes to this Privacy Policy, we will notify you by email or through the Services.

How to Contact Us

Please direct any questions or comments about this Policy to:

College Fair

c/o Strada Education Network

10 West Market Street, Suite 1100

Indianapolis, IN 46204